Hello, my name is Ian!
I am a Product Interaction Designer with 8 years of functional design experience. I started my journey with design because I am intrigued with how we interact with our environment — we adapt and evolve. This dynamic energy allows us to remain curious and find new challenges to grow.
With a focus on human-centered interaction, I combine thoughtful research, user testing, and prototyping to craft seamless interactions that enhance usability and drive satisfaction. I collaborate with cross-functional teams to deliver innovative products that not only look great but also perform effectively.
Take a moment to explore my portfolio which includes multi-disciplinary work in my journey.
Work Experience
Senior Product Designer
ByteDance
2025 - present
Cloud Infrastructure & Edge Network, Enterprise Solutions
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Delivered high-resolution, end-to-end UX designs for enterprise solutions in the global platform team, rapidly ramping up on complex platforms and workflows
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Designed and shipped features across broad, ambiguous problem spaces, covering end-to-end journeys across multiple platforms
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Strong experience in analysis of user data, translating insights into intuitive solutions and scalable product feature enhancements
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Managed design systems, including principles, processes, and lifecycle management
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Proven cross-functional collaboration with user research, data, product, and engineering teams to deliver production-ready features
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Experience in conversational UX design with integrated AI agents
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Conducted UX design workshops and facilitated design learning for peers and stakeholders. Certified workplace learning development trainer.
UI/UX Designer (Team Lead)
Intygrate Singapore
2021 - present
Full suite, ERP enterprise solutions consultancy
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Team lead of 3 designers working with a large development team across 3 timezones
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Created and maintained complex design systems for internal and external products/clients
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Pioneered 3 products from concept, design development to soft launch. (Learning management system, Content management system for ERP, and AI-productivity assistant)
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Led the design development for 2 enterprise level ERP products for both B2B/B2C clients
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Designed UX/architecture for multi-tiered persona
E-commerce ordering/payments
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Conduct usability testing and implement accessible design principles
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Project manage daily team tasks, dev collaboration and customer liaison for resolutions/enhancements
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Conduct team training, keeping up to date with industry trends and operational efficiency
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Upkeep of UX documentations within design systems
Visual Design Senior
Kingscom Worldwide
2019 - 2021
Digital Solutions Creative Agency
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Team lead of 2 designers working with the marketing team across 3 timezones
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Oversaw the digital agency’s creative capabilities from concept to production
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Strategy and creatives for social media campaigns for various international names such as IQVIA
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Website UI design, reviews and enhancements
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Brand expansion for names such as Mothership SG, for their products “Lessons on Leadership” and “Parliament”
Group Visual Designer
Meinhardt Group
2017 - 2019
M&E Global Solutions Consultancy
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Creative & technical advisory for annual marketing materials with department heads & group management
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Executive design for group operational materials
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UI Design, user flow/useability testing for the group website including information architecture
Education & Training
Singapore Polytechnic Pace Academy
Dip. UI/UX design (Digital Product Design)
Loughborough University (UK)
B.A. Graphic Design (SIN-NAFA)
B.A. Comm. Design with Honours (UK)
Singapore Polytechnic School of Design
Dip. in Visual Comm. & Design (Honours)
Pro. Cert in Theatre Design
Internship (Black Design)
Other Training
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Advanced Cert. in Learning & Performance (UX) IAL/SUSS
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PhishAcademy Cyber Security (Silver)
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WSQ Workplace safety Certification
